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What are B2B, B2C and O2O?

B2B, Business-To-Business. A business transaction that occurs between two companies, as opposed to a transaction involving a consumer. The term may also describe a company that provides goods or services for another company for business use or resale (retail), for example, between the producers and their agents.


B2B selling is drastically different from B2C selling since the purchaser is another business rather than an individual consumer.


B2C, Business-To-Consumer. A B2C company sells goods or services directly to the consumers for only personal consumption. A consumer is a buyer of products that are not business related.


B2C is an abbreviated term for business to consumer marketing. Business to consumer marketing is when a business markets their products to a consumer market.  B2C products include goods and services such as food, clothes, cars, houses, phone services, credit repair services, etc.


O2O, online to offline, which means finding consumers online and brings them into real-world stores. It is an e-commerce model different from B2C, B2B and C2C. O2O concept. The consumer can purchase and make online payment, while the store can push the store information, promotion, products or services to consumer directly. The most important feature in o2o is, the PROMOTIONAL effect and every transaction is TRACEABLE.


Online Pre-payment is the core value of O2O. The findings show that, the proportion for offline shopping in United States has reached 92%. This is because of most of the service cannot send to consumer via courier, more importantly, delivery via courier doesn¡¯t bring about happiness of social experience.


On the other hand, in O2O model, the products and services can be displayed, and the consumer can make ¡°online pre-payment¡± for the products or services as well. Moreover, there will be offer more options and choices for consumers. Also, the consumers can compare and select the most exciting services online, thus can enjoy a more appropriate services in accordance with the consumer culture. Apart from this, most of the o2o business will use different promotion to attract consumers to make online payment and this has reduced consumer spending.


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